I hear it all the time when speaking to new prospective clients! They are leery of hiring an SEO company because they have been burned in the past. You know what I mean? They promise you page 1 ranking, take your money every month, but you may see minimal movement in your ranks! You call them and ask them to add or change something, but you never get to speak with the person doing the work, and it takes days or weeks to see the changes! I had a large SEO company call me once, before I learned SEO, He told me he would get me page 1 ranking, I was sold! I paid that company for almost an entire year, and never got page 1! When I called and told them I was cancelling the service,the conversation went like this:
ME: You told me you'd get me page 1 ranking!
THEM: No we didn't!
ME: Excuse me? Yes you did, that's why I bought!
THEM: We would never promise you page 1!
ME: Well you did, you said whatever would get you the sale! I'm done! Cancel me effective immediately!
THEM: Well, we can give you a discounted rate for 3 months if you stay!
ME: Why would I stay with a company that just told me a bold faced lie? Cancel it now!
Sound Familiar? So how do you avoid this same situation? I'm going to give you a few pointers on what to look for and what to stay away from!