Facebook Ad Campaigns

Below is what the process is for our team at Carpe DM to get you in on an ads campaign (and info on social media management). We earn every dime of, much of what detail all that below goes into, HOWEVER for you, our clients, here’s all you must do:

Tell us what you want the ad result to be.
Add any needed details.
Pay your invoice to get started. (all campaigns are different depending on your need)
Put our number on your caller ID so you’ll know the incoming call is a money call.
Take care of the customers like you already do.

Facebook has become one of the world's most popular marketing platforms. As the social media mega-giant has grown to over 2.7 billion active members, and growing….it has also expanded its ad network to accommodate a wide spectrum of businesses.
While many of the advantages of Facebook and social media business presence are obvious, the advertising can be self-evident, paid advertising does come with a slew of headaches and difficulties. Before you can begin to understand how social media can help you reach new audiences, you must first grasp what it offers businesses and how its paid ad network is built to provide a variety of advertising possibilities.
Facebook has around 20% market share for digital advertising, making it one of the major advertising possibilities, second only to Google. Furthermore, the 2020-21 corona virus pandemic has caused some unexpected swings in digital advertising; Facebook's Q2 income has surpassed $18 billion, an increase of 11% over 2019! In addition, typical ad expenses are lower than previous year. As the world adjusts to fewer store visitation and brick-and-mortar outcomes, it's only natural to think about the advantages of a Facebook business page and some social media advertising for your company operating locally. Businesses will increasingly rely on online-first firms and even eCommerce, and the advantages of Facebook advertising over its competitors make it a viable alternative for businesses who want more customers.
Carpe DM Products has a team of techs who work daily in the space of strictly Facebook page builds. daily management and designing advertising for local businesses, and we have come to master the skills necessary to navigate the deep waters of their ad systems to generate the new jobs our clients desire, to bring the best results to their bottom line. Ongoing continual training for our team to be sure we are up to date on the multiple changes Facebook platform amends each month, as well as how to navigate each page, utilize each tool for the benefit our clients, and our investment of time and skill always proves to far outweigh our pricing for Facebook ads campaign. It is well known that you can buy “just about anything” except TIME…. Our team at Carpe DM is ready to step up and use our knowledge and skills so you do not have to take the time to learn all of this, but, some general knowledge would be good for you….
Here’s a little about how the Facebook ads platform and how Carpe DM can implement these systems to benefit your business!

We can use micro-targeting to reach out to specific groups of people

For most social media sites, advertising involves offering advertisers the opportunity to handle ads in such a way that captures the buyers own target groups based on user data – and Facebook is no exception. For sure, one of the most appealing aspects of advertising on Facebook is the platform's abundance of specific data. You may micro-target the audiences who are most relevant to your company, specifically looking into your type of service, in real time.
Our team can hone in and use Facebook’s level of precision that allows you to target a specific demographic for each ad you run. Advertisements can be created to help businesses narrow down their target consumers for a huge variety of audiences including location, gender, language, interests, “likes”, hobbies, Historical significance, education, occupation, income level, recent purchases, browsing history, even life events such as buying a new home or car. These can be important to know, especially since your ad budget can be directed to an ideal audience that will profit for a clear return on your investment! That is always our goal for you, an unbeatable return on your investment for the long haul.

Facebook's ad platform allows for incredibly fine targeting. Businesses can create their own audiences based on the categories listed above, and then launch campaigns for these "core audiences." One of the best things about using Facebook advertising for your business is that you can target people who have already interacted with your brand, or a whole new buyer instead. Our team will gain a clear understanding of your goals, and work diligently to bring what you jobs your team needs to you. The platform's ad network employs "Audience Insights," which gathers real-time usage data from people who interact with your brand page as well as data on how they interact across Facebook. Our team at Carpe DM can then move their NEW audiences from Audience Insights to Facebook's "Ads Manager" product.

One of the benefits of Facebook advertisements that traditional search PPC cannot provide is this degree of hyper-targeting detail. Ad networks like Google and Bing are unable to provide as deep demographic targeting due to the nature of search engines.

Facebook Ads boasts the highest retail return on investment (ROI) of any social site

According to Wolfgang Digital's 2020 KPI analysis, Facebook's user feed ads are the most effective ad kind for eCommerce. Indeed, Facebook is the clear leader, with its Facebook Feed, Messenger, and Marketplace ad types all claiming the top three slots. Furthermore, according to Statista, 41% of polled marketers said Facebook provided them with the best return on investment (ROI), putting it at the top of the most popular social networking platforms for marketing. It now outperforms even Google Shopping.

Users are more likely to click ads they see in their Facebook feed than on other similar social media sites, making it a highly beneficial area to invest your advertising budget. Facebook is projected to account for more than 80% of all social referrals to eCommerce sites in the United States. Many people do not yet understand that specific dominance means that Facebook already contributes for 40% of yearly digital display ad income – surprisingly even more than even Google PPC.

Our team will use Ad formats that are more suited to your company's needs

Another benefit of Facebook advertising is that it offers a diverse choice of ad kinds, some of which are not available through other paid channels. In Facebook Ad Manager, there are a variety of ad types to choose from. We can deal with all the technical steps, we merely need to know your overall goals for your ad champagne. But, for your reading enjoyment, we can let you know in Facebook business advertising, there are several sorts of ads to choose from:

Photo – These are single-image static photos with a caption.

Video — Video advertising can be customized to show in-stream, in user feeds, or in Stories and come in a variety of lengths.

Stories — Stories are full-screen commercials that can be customized for whatever you’re generally trying to sell. They can be movies or still images, and clicking on them takes the user to your website (or whatever page you set).

Messenger - These adverts show in the Facebook Messenger app between talks.

Carousel - A carousel ad is comprised of up to ten static pictures that may be scrolled through by the user. These are most effective for selling merchandise, such as collectables, furniture etc.

Slideshow — These advertisements use short video-like sequences that include motion, sound, and text.

Collection ads feature numerous products in a single ad, each of which can be interacted with independently by the user.

Playables are interactive demo games that consumers can try out before downloading an app or game.

One of the coolest advantages of advertising on Facebook for your business is that you are not confined to specific ad types or plain text ads (like you are with search engine PPC). In reality, these ad kinds are better for branding since they allow marketers to build visual, creative, graphic-style commercials that include multi-media elements such as video, photo, text, and so on.

A properly executed Facebook Ad campaign is more cost-effective compared to many other advertising expenses- Provided it is properly handled

Facebook Ads, like many other pay-per-click advertising networks, cost no money to use for all businesses, as is the Ads Manager tool. Besides the investment of time (to navigate the ad systems) (or, learn it, which would be MUCH more time, plus practice!) The sole monetary expense is the cost of supplying a budget and running advertisements. The effectiveness of your ads is where the real challenge is. Our Team at Carpe DM carefully set ads up to match your goals, and ensure it is an unquestionable (and track-able!) return on your investment.

This is one of the more attractive features of Facebook advertising for a great deal of SMB businesses.

The cost of running Facebook advertisements is determined by a variety of factors (such as your budget, ad types, industry, and so on), but marketers should anticipate to pay anywhere from a few cents to a couple of dollars per click. Though that is theoretically “tracked” on your page insights, Carpe DM has gone a step further to ensure accurate tracking for every call that we are able to craft for your business. That is….. Every. Single. Call.

In reality, the average cost decreased by 6% last year. According to Wordstream data, clothing, travel/hospitality, and other retail marketers have the lowest average cost-per-click (CPC). As a result, Facebook might cost them $0.45 to $0.70. The average cost-per-click across all industries is $1.72, giving advertisers a sense of how much ads cost. Facebook advertisements are far less expensive than traditional advertising, and they provide some of the finest ROI in terms of digital PPC.

Facebook ads can produce quick results

Because they may start generating revenue/conversion as soon as they go live, Facebook business advertisements are perfect for brands wishing to run both short- and long-term digital marketing strategies. They are, nevertheless, greatest for quick results.

When ad campaigns are created in the Ads Manager, Facebook reviews them, and they are approved, they go live and begin presenting your brand/products to potentially thousands of individuals right away. Because ads are often approved within 24 hours, Facebook advertising benefits businesses by allowing them to begin receiving purchases within a few days.

Facebook has ads tailored to your exact business objectives

Here at Carpe DM, our team can talk with you and then can also select from a variety of "advertising objectives" that align with the most important outcome you’d like see happen with your ad. This is ideal for companies who want to prioritize distinct ad results. Ads can be created to increase post-engagement/interaction, site traffic, lead generation, and so on. Ads can also be customized to attract candidates for employment to your business as well.

No doubt! One of the many advantages of Facebook advertising for your business is that you may set up "Ad Objectives" for increased brand awareness, brand consideration, or simple conversions! Specific advertising, for example, can be set up for:

Boosted post advertisements for your high-value content or to help enhance engagement.

Page promotions are designed to increase the number of individuals who like and engage with your company's Facebook page.

Website advertisements for referral traffic.

An exclusive direct tracking phone call that we email to you weekly in some situations.

Promotions with a call to action. People will be able to interact with your page using a personalize button that is tailored to your objectives.

Additionally, its ad platform allows businesses to focus on larger business objectives such as lead generation, sales, and increased exposure. Facebook advertising benefits are available through the Ads Manager tool in the form of ad objectives tailored to these requirements. The following are some of the ad creation and goal options:

Lead generation and data collecting depending on the interests of the target audience.

Increased conversions, which can range from product sales to app interactions, downloads, and form filling, among other things.

Focus on raising brand awareness by reaching out to a larger audience and showing off your services and products to those who are more likely to pay attention.

Access to extensive and strong data

Impressions metrics are shown in the Facebook advertisements report.

But we all know what really counts is when you have direct contact with a new client and are given the opportunity to close a sale. We provide exclusive reporting that tracks each call you get for the ads we manage for you, anytime new customer calls are the desired outcome!

The Ads Manager on Facebook gives us wide range of tools, performance insights and aggregate statistics that Carpe DM can leverage to benefit your business. The ad tools can be used to track each ad you produce as far as clicks on the ad, visits to your website, virtually any interactions for the specific ad.

Ad measurement provides statistics on ad performance, including ad demographics based on anonymized user information, multi-channel data comparisons (similar to TV advertisements), and negative advertising data (in which Facebook allows Carpe DM discretion over where the ads appear).

Ads Manager's breakdowns allow businesses to examine information like as audience age, gender, geography, device, and more, as well as breakdowns for ad kinds and user behaviors.

Our team uses attribution reports to assist us in identifying the most essential marketing funnel touch points, to continually improve the relevant read of your business for new clients.

For fine-tuning campaigns with variants, we use ad comparisons and split-testing alternatives.

A/B ad testing for improved performance

We take advantage of Facebook advertising tools to give our team the ability to use testing tools to improve ad outcomes. A/B testing, for example, allows marketers to show almost identical advertising (with tiny alterations) to evaluate which changes perform better over time and given data.

Businesses can utilize Facebook's ad platform's split testing feature to test and display different ad variants that indicate the effectiveness of the given campaign. Additionally, split tests can be set up for time periods ranging from 1 to 30 days, particular budgets, and laser targeted audiences.

Carpe DM uses algorithms to evaluate ad performance and even forecasting

The Facebook Ads Manager forecast function "Estimated daily results" can help us access that data to keep your ads results on track! Another significant advantage of advertising on Facebook's ad network is forecasting. They can estimate how many individuals can be contacted and how many results can be acquired per day with ads that contain enough data (with a full ad budget).

For app installs, event reactions, landing page views, link clicks, lead generation, offer claims, conversions, page engagement, page likes, post engagement, and video views, both projected reach and expected daily results are given, which can be viewed from the main business page anytime you’d like.

We know the stuff, and how to make it work

So, yes, with a ton of time in learning their systems, you “could” run and manage your Facebook business page and ads. Then, spend a few hundred bucks only to find out the only people seeing your ads are in the Rainforest, on the very last place he internet reaches. Or, Antarctica. Our team has literally saw this scenario happen! But, YES you can learn how to zero in on the business map, and set it up to your specific area, check some analytics and after some study, plus trial and error, run your own ads. Or perhaps you can virtually BUY TIME.

If you determine you’d rather not hire our team, you’ll also need to re-read this informative page 4-5 times….. plus ADD these little helpful tidbits.

The "Facebook pixel" — a small snippet of unique code that must be embedded on your site to help target clients and visitors – is used in this method. It keeps track of any visitors and the actions they perform on your site, such as any Facebook advertising they saw before coming, pages they have checked out previously, add-to-cart actions, and so on. Furthermore, Facebook advertising benefits businesses by allowing them to build "dynamic ads" that directly target remarketed buyers. The location of the “attributes” report changes frequently, but you do need it assist in identifying the most essential marketing funnel touch points, to continually improve the relevant read of your business for new clients.

Given how large Facebook's message section has grown, this is an excellent advertising choice. Messenger has 1.3 billion monthly users, and messenger advertising have a 70% higher open rate than email marketing, as well as a 10-80X higher engagement rate than organic postings. As a result, they are frequently preferred for lower cost-per-action (CPA).

Paid and organic advertising aren't mutually exclusive; you may actually choose to do both! Paid-ads can really boost your organic traffic by using ad types that are specifically targeted for interaction, signups, or followings. They'll do it faster, too, which is one of the main advantages of Facebook advertising. Paid advertising generate significantly more engagement, impressions, and conversions. This implies that more people will see your material, even if they are not “on Facebook.”

Facebook advertisements can be utilized to supplement a content marketing strategy that is already underway. Content marketing is a comprehensive digital marketing strategy that encompasses on-site content, blogging, social media, and even SEO, all of which Carpe DM specializes in. Facebook advertisements may assist a business increase traffic to their core website content, whether it's cornerstone site material, simple ad copy, or blogs, by increasing visibility for their Facebook content. Facebook advertising can be tailored to increase site traffic, impressions, and even click-through rates (CTR).

These goals are particularly set up as available targets in ad objectives:

Ads created expressly to drive people onto your site, for a certain landing page, are referred to as traffic as an objective.

People can connect more with your organic material on your business page by using comments, likes, and shares if engagement is a goal. For multi-media and video content marketing, video views might be prioritized. The skills and ability we cultivated and grown, and delicately combine your services or products with relevant content and activities will increase your chances of success. Although for most business owners, ALL OF THIS is hardly manageable…… it’s very time consuming, especially if you have to learn the ropes! But it is something we thrive at when we team up with a business. Facebook advertising is one of the most widely used marketing platforms; in fact, 90 million small companies utilize Facebook to market their products. In 2022, it's projected that 87 percent of American marketers would use Facebook ads. Even if you choose not to take advantage of advertising there (it simply does not benefit some services!) it is imperative that if you own a business, you maintain an active page, with a minimum of weekly activity, at the very least on Facebook.