SEO
Top SEO Spartanburg
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What Is Search Engine Optimization?
Search Engine Optimization, or SEO, is perhaps the most undervalued step in the website build process, particularly for people who don't do it for a living. In reality, SEO is an extremely important, perhaps the most important, aspect of a website. It can also be one of the largest expenses of any website because getting ranked high on the Google, Bing, or Yahoo search engine gets your website seen by potential customers, because it is a fact that with any business, if you have no customers, you have no business. Another reason that SEO is undervalued, is perhaps, because it is misunderstood, or people think it is just too complex. It is true that there are a lot of man-hours involved in the website optimization process, and there are a lot of time consuming steps that need to be completed. When completed correctly, thoroughly, and with the consumer in mind as opposed to just trying to appease the rank gods, the results can and do have a tremendously positive impact on your business. So, what SEO tactics are involved when optimizing a website? We're glad you asked, take a look at the overview below for a clearer explanation, and when you're ready to choose your Spartanburg SEO Company, choose Carpe DM, where I pride myself in personalized service. When you have a question, you'll get me, the person actually doing the work on your website!.
Written Content
Google continues to be the king of the hill in the kingdom of search engines. So when writing content in the website development process, one has to keep in mind what Google looks for when its bots are crawling websites and deciding how to rank them. Google's main focus is to provide the consumer with the most relevant and comprehensive information it possibly can for the keywords entered in the search bar. With that in mind, if a content writer provides original written content that is informative on the subject at hand, is thoroughly covering the subject, and the content has words that closely match the search terms, the bots will deem that content as relevant. The more comprehensive, informative, and the more relevant the content, the better. The content must also flow naturally as if a person were speaking. Having a group of words and sticking keywords in for every other word will look "spammy" and will be deemed irrelevant and will not be indexed for ranking. A great SEO company knows that an SEO Greenville campaign begins with great content. Content is the base that all of the other SEO tools are used to build on!
Back-linking
Back-links (or Inbound Links) are links on another businesses site that, when clicked, will take that person to your site. You say, why would another site have a link to my site? Well, let's use a roofer for example! There are numerous other types of businesses that would want to link to the roofer. Some examples may be, a shingle supply company, a gutter installation company, home building company, a home repair company, etc. If you have links on those sites for your business and you have their links on your site, that adds to the relevance of your website in the Googlebots "eyes", so backlinking is an integral part of any SEO campaign! At Carpe DM Products, we will only back-link to companies that are relevant to your website or business. If you're a roofer, we won't link to a cake decorating site, a camping gear site (unless the roofers are going to be camping on the roof and you want us to link to that site, just kidding) because it will be deemed irrelevant and could hurt the ranking. It would stand to reason then, that the more back-links that are pointing to your site, the more popular your site is and therefore, more relevant to the search.
Citations
No, we aren't pulling you over and giving you a ticket (though we have been known to give you a gift card (ticket) for lunch). Think of citations as putting your name out in the internet world as many times as possible. At Carpe DM Products, you will receive as many as 150 citations for your business and business site. Citations are registering your business information, a short summary of your business, etc. on site directory pages such as YellowPages, Superpages, Yelp, etc, as well as the major search engines, Google, Bing and Yahoo! Again, the more citations, the more relevant your business in the eyes of the Googlebots, and doing this correctly is a critical part of any good Spartanburg SEO campaign
Now this is by no means a comprehensive look at what all goes into SEO, but now you have a better idea of what is involved. When you add all of these together and ensure that they are all done well, you will see your business on page one generally in more than one spot. Now, pick up the phone and get us on the road to getting your business seen on page one of the Google search and watch your $ales skyrocket by calling the best SEO company in Spartanburg!
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Why is SEO so important?
I see a lot of ads on the internet about web design, and most of them will probably do an ok job at building you a decent website. But if we're being truthful here, if you pay $199 or $399 for a website, more times than not, that's all your getting...a website. GREAT, you now have a website! Guess what? Now your website is out there in the virtual world among billions of other websites where nobody will ever find you. Web design is great, I love building websites! If you're using it for just a personal site, all you need is a pretty page to show your friends. But if you're using it for your business, you need a beautiful site that is not only appealing, but is professional looking and more importantly, productive! By productive I mean optimized onsite and offsite. The real key to an effective website is a comprehensive SEO Greenville plan. SEO is what makes you the money because web SEO is what gets your site ranked so that potential customers can find you! SEO begins during the site build and continues through the life of the website. If anybody tells you different, they are just trying to get a few hundred bucks a month from you with little to no results because they did little to no work. You may see results short term, but if you want continued success, you have to have an SEO person that continues to work your site, continues to improve the content, keep up with the latest criteria that Google uses to rank sites. You need someone that will not only manage your site, but your entire online presence, that's what SEO really is! A great Spartanburg SEO person manages your business in the virtual world. The internet is not going away, and in today's market, if you want to be successful in your business, it HAS to include an online management plan.
Your choices when considering SEO
Here are your choices in regards to SEO! When considering how to go about your SEO plan, think about the options!
1. Do nothing - If you do nothing, then nothing is what you'll get!
2. Do it yourself - SEO is a very time consuming undertaking even for experts that know what they're doing! If this is your choice, be prepared to spend a LOT of time and money learning the craft and perfecting it, then conducting the SEO on your site! If you're a business owner, who has time for that? And if you take the time, will you have a business when you get done?
3. Hire an SEO person and do the SEO in-house! This may be an option for a large corporation, but for small to mid sized businesses, this is way too expensive. Be expected to pay $65k a year plus benefits, which would send it over the 100k mark.
4. Outsource SEO - Hire a person or SEO company to do the SEO! Consider that outsourcing can run $500 - $3000 per month depending on several factors. The population of the market, the difficulty of the niche, what needs to be done (content, etc.), the competitiveness of the niche. (example: underwater basket weaving in Detroit vs. Plastic Surgeon in LA). So as you can see, even if you're at the high end of 3k per month, you're less than 50% of option 3. The average falls in the 1k-2k per month range!
So, you have a decision to make! Take the easy way out and do nothing and never grow your business, do it yourself and spend a ton of time and money while putting your business in jeopardy while you learn, hire someone in-house, or outsource the SEO. To me, the choice is a no-brainer! So, what's your plan?
1. Do nothing - If you do nothing, then nothing is what you'll get!
2. Do it yourself - SEO is a very time consuming undertaking even for experts that know what they're doing! If this is your choice, be prepared to spend a LOT of time and money learning the craft and perfecting it, then conducting the SEO on your site! If you're a business owner, who has time for that? And if you take the time, will you have a business when you get done?
3. Hire an SEO person and do the SEO in-house! This may be an option for a large corporation, but for small to mid sized businesses, this is way too expensive. Be expected to pay $65k a year plus benefits, which would send it over the 100k mark.
4. Outsource SEO - Hire a person or SEO company to do the SEO! Consider that outsourcing can run $500 - $3000 per month depending on several factors. The population of the market, the difficulty of the niche, what needs to be done (content, etc.), the competitiveness of the niche. (example: underwater basket weaving in Detroit vs. Plastic Surgeon in LA). So as you can see, even if you're at the high end of 3k per month, you're less than 50% of option 3. The average falls in the 1k-2k per month range!
So, you have a decision to make! Take the easy way out and do nothing and never grow your business, do it yourself and spend a ton of time and money while putting your business in jeopardy while you learn, hire someone in-house, or outsource the SEO. To me, the choice is a no-brainer! So, what's your plan?
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Mobile Responsive Designs
Is your website mobile responsive? 59% of all Google searches are done from a mobile device. Google is now using mobile responsiveness as a criteria for ranking. If you're not sure if your site is mobile responsive, head on over Google's Mobile responsive site test page, enter the name of your website and click the analyze button. If you're site is not responsive, there are ways to fix that, call us today to see what your options are! If you don't have a website, rest easy, all of our website designs are fully responsive
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SEO Partners
We at Carpe DM Products are proud to support like businesses all over the country. Contact our friends if you need a Boise SEO agency! If you need Hawaii SEO, contact Grow Local SEO. We also have great friends that do SEO Virginia Beach!
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