SEO Spartanburg, SC
What Is SEO?
Search Engine Optimization, or SEO, is perhaps the most undervalued step in the website build process, particularly for people who don't do it for a living. In reality, SEO is an extremely important, perhaps the most important, aspect of a website. It can also be one of the largest expenses of any website because getting ranked high on the Google, Bing, or Yahoo search engine gets your website seen by potential customers, because it is a fact that with any business, if you have no customers, you have no business. Another reason that SEO is undervalued, is perhaps, because it is misunderstood, or people think it is just too complex. It is true that there are a lot of man-hours involved in the website optimization process, and there are a lot of time consuming steps that need to be completed. When completed correctly, thoroughly, and with the consumer in mind as opposed to just trying to appease the rank gods, the results can and do have a tremendously positive impact on your business. So, what SEO tactics are involved when optimizing a website? We're glad you asked, take a look at the overview below for a clearer explanation, and when you're ready to choose your Spartanburg SEO Company, choose Carpe DM, where I pride myself in personalized service. When you have a question, you'll get me, the person actually doing the work on your website!.
|
|
Why Is SEO so important?
I see a lot of ads on the internet about web design, and most of them will probably do an ok job at building you a decent website. But if we're being truthful here, if you pay $300, $500, or $10K for a website, more times than not, that's all your getting...a website. GREAT, you now have a website! Guess what? Now your website is out there in the virtual world among billions of other websites where nobody will ever find you. Web design is great, I love building websites! If you're using it for just a personal site, all you need is a pretty page to show your friends. But if you're using it for your business, you need a beautiful site that is not only appealing, but is professional looking and more importantly, productive! By productive I mean optimized onsite and offsite. The real key to an effective website is a comprehensive SEO plan. SEO is what makes you the money because web SEO is what gets your site ranked so that potential customers can find you! SEO begins during the site build and continues through the life of the website. If anybody tells you different, they are just trying to get a few hundred bucks a month from you with little to no results because they did little to no work. You may see results short term, but if you want continued success, you have to have an SEO person that continues to work your site, continues to improve the content, keep up with the latest criteria that Google uses to rank sites. You need someone that will not only manage your site, but your entire online presence, that's what SEO really is! A great Spartanburg SEO person manages your business in the virtual world. The internet is not going away, and in today's market, if you want to be successful in your business, it HAS to include an online management plan.
Your choices when considering SEO
Here are your choices in regards to SEO! When considering how to go about your SEO plan, think about the options!
1. Do nothing - If you do nothing, then nothing is what you'll get! You'll be lost in the abyss of websites.2. Do it yourself - SEO is a very time consuming undertaking even for experts that know what they're doing! If this is your choice, be prepared to spend a LOT of time and money learning the craft and perfecting it, then conducting the SEO on your site! If you're a business owner, who has time for that? And if you take the time, will you have a business when you get done?
3. Hire an SEO person and do the SEO in-house! This may be an option for a large corporation, but for small to mid sized businesses, this is way too expensive. Be expected to pay $65k a year plus benefits, which would send it over the 100k mark.
4. Outsource SEO - Hire a person or SEO company to do the SEO! Consider that outsourcing can run $500 - $3000 per month depending on several factors. The population of the market, the difficulty of the niche, what needs to be done (content, etc.), the competitiveness of the niche. (example: underwater basket weaving in Detroit vs. Plastic Surgeon in LA). So as you can see, even if you're at the high end of 3k per month, you're less than 50% of option 3. The average falls in the 1k-2k per month range!
So, you have a decision to make! Take the easy way out and do nothing and never grow your business, do it yourself and spend a ton of time and money while putting your business in jeopardy while you learn, hire someone in-house, or outsource the SEO. To me, the choice is a no-brainer! So, what's your plan?
1. Do nothing - If you do nothing, then nothing is what you'll get! You'll be lost in the abyss of websites.2. Do it yourself - SEO is a very time consuming undertaking even for experts that know what they're doing! If this is your choice, be prepared to spend a LOT of time and money learning the craft and perfecting it, then conducting the SEO on your site! If you're a business owner, who has time for that? And if you take the time, will you have a business when you get done?
3. Hire an SEO person and do the SEO in-house! This may be an option for a large corporation, but for small to mid sized businesses, this is way too expensive. Be expected to pay $65k a year plus benefits, which would send it over the 100k mark.
4. Outsource SEO - Hire a person or SEO company to do the SEO! Consider that outsourcing can run $500 - $3000 per month depending on several factors. The population of the market, the difficulty of the niche, what needs to be done (content, etc.), the competitiveness of the niche. (example: underwater basket weaving in Detroit vs. Plastic Surgeon in LA). So as you can see, even if you're at the high end of 3k per month, you're less than 50% of option 3. The average falls in the 1k-2k per month range!
So, you have a decision to make! Take the easy way out and do nothing and never grow your business, do it yourself and spend a ton of time and money while putting your business in jeopardy while you learn, hire someone in-house, or outsource the SEO. To me, the choice is a no-brainer! So, what's your plan?
