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Facebook and Your Business

8/12/2017

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​Though most people see Facebook as a site to share with friends and family, it is also a powerful tool for marketing businesses. More people these days are using Facebook to promote their business and reach out to potential customers. It is important, though, to understand how to use Facebook to benefit your business. Below are some tips to help you grow your business through Facebook marketing.
Anytime your business posts on Facebook, make sure the post is focused on your industry or business. Every post should be relevant and provide your customers with information about things that interest them. Never create a post that doesn’t have a purpose. Facebook users already have tons of information coming their way, so your posts will need to stand out and be relevant to them.

If you are trying to build your fan base on Facebook, using “Like Ads” may be something you want to consider. These ads allow Facebook users to like your page directly from the ad itself. Play around with the placement of these ads to determine what is most effective for your business.
Always have a point to any post your business makes on Facebook. Many businesses seem to think posting more is the best route, but this isn’t true. When you post too much, people will unfollow you. Your followers don’t want to know everything you do throughout your day. Instead, keep every post focused on your brand since that is why people follow you in the first place.

On your Facebook page, use a cover photo that makes your brand stand out. You may want to use a picture of a popular product you sell as your cover photo. This will help keep your brand in the forefront of your customers minds every time they see your page.​
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Any business interested in growing their customer base should take advantage of Facebook. The user base is massive and it has an unlimited potential. This article has given you some good ideas on how to enhance your Facebook business page. Use the advice you have read to make the most of your Facebook presence. Visit our home page to learn about other ways to increase your business!
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Social Media Marketing and Your Business

7/19/2017

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​These days, social media marketing is the most productive way to promote your business. There are some basic tips you should follow when using social media marketing, though. Follow the tips below to help you learn more about social media and the impact it can have on your business.
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Anytime you speak with potential customers online, remember to talk with them as people. Though you may own or run a business or corporation, you don’t need to speak like you do. Building personal relationships is where trust comes in. If potential customers see you as an individual that cares about their needs, they will be more likely to trust you and do business with your company.
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​If your business has a Twitter account, you should be adding new and different content frequently to your feed. This is a great way to simply acknowledge your fans or give them business related information. Your followers will stay interested in your tweets if you occasionally offer them business promotions through them.
When using social media marketing, you should offer your followers special offers. Followers will be more inclined to purchase from you when you give them exclusive discounts on your products or services. Try giving them a fun contest to participate in that will allow them to receive a special promotion or discount. Use social media sites to share exclusive information with your followers as well.
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Social media marketing opens many possibilities for any business to reach large numbers of potential customers daily. It is important for any business to take advantage of social media marketing. Starting a strong social media marketing campaign is a great way to get your business in front of many potential customers, both increasing your following and your profits. Use the ideas presented in this article to get you started with social media marketing so your business can grow.

For help managing social media marketing for your business, visit our home page here, or call 864-621-8068.

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    Mike Hall

    Owner: Mike Hall
    Carpe DM Products Web Designer
    SEO Specialist

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