Category: Internet Marketing

Internet Marketing 101

8/15/2017

Marketing your business through the Internet may seem complicated at first, but once you learn how to do it effectively, it could be very profitable for your business. Not knowing how to properly market your business through the Internet can cause you to lose customers, though, so below we will give you tips to help you do it effectively.

One of the best tips to help you with Internet marketing is to use any available resources at your disposal. Perhaps you have friends or family members that are good at designing websites. Have them help you with yours. If nothing else, they can give input to help your website reach online viewers you may otherwise miss.

Use a Website

If your business is trying to market a service or product through your website, include a section for resources during the designing process. The resources section will not only attract more potential customers, but can help increase your search engine rankings as well. A resource section on a website has been proven to increase the likelihood of viewers returning to your site later to purchase products.

A Great Title

Think closely about the title of your website. It is important to use keywords in the title to help attract potential customers. If the customer types in a keyword not listed in your title, your website will not rank high in the search engine and they will not easily find your website.

How Does it Help

To create an effective Internet marketing campaign, your customers need to know exactly how your product or service benefits them. Never assume that the value of what you offer is self-explanatory or obvious. Most people don’t want to research your products to see why they may benefit them, so you must do the work for them. If you can show them how they will be benefited by what you are offering, they will be more likely to purchase from you. Be specific with the information you provide and make it easy for them to find.

Though Internet marketing may seem complicated at first, it’s not too hard once you have a basic understanding of it. Yes, it will take time to maximize the potential of your Internet marketing efforts, but, in the end, your time and effort will be rewarded.

0 Comments

Business Mobile Marketing

7/31/2017

0 Comments

For many businesses, mobile marketing seems to be overwhelming in the beginning. After you have the basics down, though, using mobile marketing can be very profitable for your business. It is important to know how to use mobile marketing to your businesses advantage. Below, we will give you some ideas to help you get started.

It is important when using mobile marketing to keep yourself legally safe. To do so, you need to inform anyone who opts in to your services that they will be receiving text messages from your business. It is also important to give them the choice to opt out if they decide to do so. You will need to let them know that they may be charged for the text messages, depending on their cell phone plan.

Personalize every mobile message you send. Doing so will help you improve relationships with your customers. You can do this by using the customer’s name in any message you send. Include their name in the greeting as well as the body of the message. Also, keep the message short so you don’t lose their attention.

A powerful way to use SMS messages is through push messaging. You can use this form of mobile marketing to push coupons or discount codes to your customers that have opted in to your updates. This not only boosts the impact of your mobile marketing campaign, but it also increases the value your customers find in the information you send.

Always make sure your customers understand any costs they may incur from receiving your marketing messages. Though most customers are on a phone plan that includes unlimited messages, some customers still have a monthly limit. By informing them that they may see charges for receiving messages from you, they can decide whether to continue receiving messages from your business or not.

Mobile marketing is a wonderful way for any business to promote themselves. It’s not as complicated as it seems either. Once you have the basics learned, you can help your business grow through mobile marketing.

Carpe DM Products

0 Comments

Managing Your Business Reputation

7/25/2017

0 Comments

It is important for any business to manage their reputation, both online and off. Learning to manage your reputation is not hard if you have the right information under your belt. Below are some tips to help you learn what you need to know about reputation management and how to keep your business’s reputation good.

When using social media sites, it is important to keep track of the success of every post. A quick online search will help you find several programs that allow you to track anytime your business is mentioned. Most of these programs will also inform you when one of your posts are shared with others.

It is important to quickly apologize if you make a mistake. Most people understand that you are a human and will occasionally make mistakes. If you can rectify the mistake, do so to the best of your abilities then address the problem on your social media sites and website. If you cannot rectify your mistake, give an apology and keep moving forward with your business.

There are reputation management services available to businesses wishing to use them. Though the services can cost you a good bit, they can help you get your reputation started and keep it maintained. These professional services can also help you repair your reputation if needed. They manage your reputation by watching your online activity and helping you avoid negative situations. They also have ways to help fight any negativity against your business.

Though the focus of most reputation management is online, it is important to pay attention to your off-line reputation as well. It doesn’t take much for your off-line reputation to make it into the online community. It is important to always treat your customers well and encourage them to leave positive reviews on online sites such as Yelp.

Hopefully, you now have a better idea on how to manage the reputation of your business. Use the information you have read here to get your business started with reputation management.

0 Comments

Carpe DM Products
Web Design & SEO Blog

Internet Marketing 101

Use a Website

A Great Title

How Does it Help

Business Mobile Marketing

Managing Your Business Reputation

Mike Hall

Archives

Categories

Carpe DM Products​Web Design & SEO Blog

Internet Marketing 101

Use a Website

A Great Title

How Does it Help

Business Mobile Marketing

Managing Your Business Reputation

Mike Hall

Archives

Categories

Carpe DM Products
Web Design & SEO Blog