Google announces next phase for mobile friendly website ranking!
For about the last 2 years Google has been silently changing the way have been ranking sites. Well, silent to the majority of the worlds' population, but if you're in Web Design or SEO and you don't know about it, you're living under a rock! With the increased use of smartphones and tablets came the increase of Google searches from these devices. This, couple with the fact that more searches are now done from mobile than desktop PC's, Google decided to rethink it's ranking practices. Google is just like every other smart company, they are constantly trying to improve the experience for their consumer, and adapting their core product in order to do so! Who is Google's consumer? Well there are many Google products, but mainly their Search Engine. Google processes 40,000 searches per second, 3.5 BILLION per day, and 1.2 TRILLION a year. So, with that many customers, you want to make sure your product gives them the best experience possible.
So why the change?
The answer to that question should be pretty obvious! If you have 40,000 searches per second, and now close to 60% (about 24,000) of those are from a mobile device, you gotta make a change! So they started giving websites that are mobile friendly a higher ranking. This is a nice way of saying that if your site is not mobile friendly you got pushed down the ranks. This has been dubbed in the SEO space as Mobilegeddon!
So now, the next phase of Mobilegeddon! Google is call this phase "mobile-first indexing." With this update, they will be using a mobile versions of sites first, which is obvious why they named it as such. Currently they are still using desktop versions of sites to rank sites and supplementing it with mobile versions found and bumping them up accordingly!
Don't believe me? I get it, I mean who am I? To read all about it check out the full article from Forbes magazine by clicking here, or click on the image below this post!
One thing is clear, if you don't know if your site is mobile friendly, you can test it yourself! Click on this link Google Mobile Friendly Test, enter your sites URL (example: yoursitename.com) and click the "Run Test" button! Typically, if your site was built before 2010, chances are it is not mobile friendly, but more importantly, even if it is, before this coming update you should have an SEO professional make sure your site is ready. Dropping in rank means losing sales, and we know how much business owners hate losing sales.
Thanks for reading, and if you need SEO or Web Design, make sure you go to any page and fill out the contact form or call 864-621-8068.