So did you see that Walmart is quietly changing their name? Yep, it is known formally as Walmart Stores, and they are dropping the 'stores' from their name! Why? Because they are the largest company in the world in terms of sales and they want to stay that way! Amazon just jumped into the grocery business, so Walmart wants to increase their online sales because they know the buying online trend is not going away! All the traditional department stores are going more and more to online sales. Once big names like Macy's, Sears, etc., are closing brick & mortar stores and moving to online sales. Malls are quickly becoming a thing of the past, with anchor stores shutting down!
Why does this matter? Why am I telling you this? I am proving that, as more and more consumers and more and more companies are competing for the NEW top location (not the corner lot at the busy intersection), the Google ranking is going to become even more important than ever. But you won't get there by accident!
89% of consumers now search online before making a purchase of a product or service! That means that only 11 people out of every 100 will pick up the phone and call without searching. If you don't have a website or have one that is not ranking on page one, your business is probably not doing very well. Not only that, but when was the last time you saw a phone book? Even if they are looking for a phone number, they are going to do a search. Here's another shocker, 96% of searchers never go beyond page one of the results page! That means if you're on page 2, you're not getting a lot of visits to your website.
The NEW CORNER lot I mentioned earlier is the top spot in the Google map! 33% of consumers pick the business that is in the number 1 spot. If that's you, you're getting 33 calls or visits for every 100 searches. Big DEAL? #2 gets 18%, #3 about 11%. If you take the 4% away that will continue on to page 2, you're left with 34% distributed among the rest of page 1. But there's more, of that 34%, most will have picked their company before they get to the middle of the page, which is about the 5th or 6th listing!
I promise you ONE thing, most of the time, the company at the number 1 spot in the map, has an SEO person or company optimizing their online presence! They understand that SEO is the bill that pays the bills. Generally, one or 2 sales a month will pay for their SEO costs. SEO is not a one and done activity, this is a dog eat dog world and if you become the #1 business on page 1, you knocked somebody out of that position and they WILL see a hit to their sales. You become the target, so your SEO person or company will have to fight to keep that position! Just as you have a manager for a brick & mortar business, so too do you need a person or company to manage your online presence. That's SEO!
If you are using a blog to promote a business, enable comments. Many businesses leave their comments turned off to avoid spam. If you allow site visitors to leave comments on your articles within your blog, though, it provides new content for your blog that is unique and free. Since search engines love content that is unique, the comment section can help your search engine rankings increase on your blog.
When creating the URL for your website, use a keyword phrase. Search engines will place more value on your URL when searches are done for those keywords. By using a keyword phrase that is popular, your URL will show up more frequently in the search engines.
Marketing your business through the Internet may seem complicated at first, but once you learn how to do it effectively, it could be very profitable for your business. Not knowing how to properly market your business through the Internet can cause you to lose customers, though, so below we will give you tips to help you do it effectively.
One of the best tips to help you with Internet marketing is to use any available resources at your disposal. Perhaps you have friends or family members that are good at designing websites. Have them help you with yours. If nothing else, they can give input to help your website reach online viewers you may otherwise miss.
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Though Internet marketing may seem complicated at first, it’s not too hard once you have a basic understanding of it. Yes, it will take time to maximize the potential of your Internet marketing efforts, but, in the end, your time and effort will be rewarded.
Anytime your business posts on Facebook, make sure the post is focused on your industry or business. Every post should be relevant and provide your customers with information about things that interest them. Never create a post that doesn’t have a purpose. Facebook users already have tons of information coming their way, so your posts will need to stand out and be relevant to them.
If you are trying to build your fan base on Facebook, using “Like Ads” may be something you want to consider. These ads allow Facebook users to like your page directly from the ad itself. Play around with the placement of these ads to determine what is most effective for your business.
Any business interested in growing their customer base should take advantage of Facebook. The user base is massive and it has an unlimited potential. This article has given you some good ideas on how to enhance your Facebook business page. Use the advice you have read to make the most of your Facebook presence. Visit our home page to learn about other ways to increase your business!
Being a business owner requires you to take care of numerous things. Keeping a strong customer base is one of the most important things you need to focus on, though. To do this, you must regularly bring in new leads. Below are some tips to help you in your lead generation efforts.
Always make sure your customers understand any costs they may incur from receiving your marketing messages. Though most customers are on a phone plan that includes unlimited messages, some customers still have a monthly limit. By informing them that they may see charges for receiving messages from you, they can decide whether to continue receiving messages from your business or not.
Mobile marketing is a wonderful way for any business to promote themselves. It’s not as complicated as it seems either. Once you have the basics learned, you can help your business grow through mobile marketing.
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It is important for any business to manage their reputation, both online and off. Learning to manage your reputation is not hard if you have the right information under your belt. Below are some tips to help you learn what you need to know about reputation management and how to keep your business’s reputation good.
When using social media sites, it is important to keep track of the success of every post. A quick online search will help you find several programs that allow you to track anytime your business is mentioned. Most of these programs will also inform you when one of your posts are shared with others.
Though the focus of most reputation management is online, it is important to pay attention to your off-line reputation as well. It doesn’t take much for your off-line reputation to make it into the online community. It is important to always treat your customers well and encourage them to leave positive reviews on online sites such as Yelp.
Hopefully, you now have a better idea on how to manage the reputation of your business. Use the information you have read here to get your business started with reputation management.
If your business has a Twitter account, you should be adding new and different content frequently to your feed. This is a great way to simply acknowledge your fans or give them business related information. Your followers will stay interested in your tweets if you occasionally offer them business promotions through them.
When using social media marketing, you should offer your followers special offers. Followers will be more inclined to purchase from you when you give them exclusive discounts on your products or services. Try giving them a fun contest to participate in that will allow them to receive a special promotion or discount. Use social media sites to share exclusive information with your followers as well.
Any website owner can benefit from the process of search engine optimization, or SEO. For your business to thrive, your website needs traffic. Making your website search engine friendly to bring in traffic takes some effort. In this post, we will help you learn more about optimizing your website to make it search engine friendly and bring in more traffic.
When working on the meta-tag section of your webpage, do a little research on your keywords so you can include every variation and misspelling on your list. This will increase your visibility as the search engine bots analyze your meta-tags and include them on your website.
Even though there are several search engines available, your focus should be on the big ones. Google is the main search engine available, with Yahoo and Bing following behind. As you optimize your website, research what these three search engines look for and customize your site to get their attention. It’s not worth your time and money to optimize your site for MSN or Ask, or any of the other smaller search engines.
Look over every page of your website to ensure it has a META description. If not, you will need to add one by editing the page. Since the description of the page typically shows up on the search engine, use attention grabbing statements to grab the interest of the searcher. Use strong keywords in this area as well. It is best to keep the number of characters under 155 in the description.
Search engine optimization is imperative for any website. In fact, SEO can make or break your website. Use the advice you have read here to get your website optimized for search engines with just a little time and effort. Once you learn to optimize your website for search engines, your website will be on the path to success.
To learn mor about our SEO services visit our home page!
Google announces next phase for mobile